The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Drool
Agency: Foote Cone & Belding / New York
Client: Kraft / Milk-Bone Category: Collateral Advertising / Posters: Single
Ashtray
Agency: Lowe New York / New York
Client: Museum of Sex Category: Collateral Advertising / Posters: Single
Fly Boy
Agency: Naga DDB Malaysia / Petaling Jaya
Client: Energizer Malaysia Sdn Bhd Category: Collateral Advertising / Posters: Single
Group Photo
Agency: Naga DDB Malaysia / Petaling Jaya
Client: Nikon Malaysia Sdn Bhd Category: Collateral Advertising / Posters: Single
World Map
Agency: Ogilvy & Mather Limited / New Delhi
Client: Discovery Channel Category: Collateral Advertising / Posters: Single
Farsighted
Agency: Ogilvy & Mather Philippines / Makati City
Client: The Economist Category: Collateral Advertising / Posters: Single
Old Bill
Agency: Publicis Mojo / Walsh Bay
Client: Creative Brands Pty Ltd Category: Collateral Advertising / Posters: Single
Old Fax
Agency: Publicis Mojo / Walsh Bay
Client: Creative Brands Pty Ltd Category: Collateral Advertising / Posters: Single
Old Shopping List
Agency: Publicis Mojo / Walsh Bay
Client: Creative Brands Pty Ltd Category: Collateral Advertising / Posters: Single
White House
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro Category: Collateral Advertising / Posters: Single
Agency Book
Agency: DDB Canada, Vancouver / Vancouver
Client: DDB Canada Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Fish Market
Agency: Mullen / Wenham
Client: Joshua Dalsimer Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Kangaroo/Sheep
Agency: Saatchi & Saatchi / Sydney
Client: Saatchi & Saatchi, Sydney Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Satelites
Agency: JWT Mexico / Mexico City
Client: Ford / Lo Jack Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Cuts
Agency: Ogilvy & Mather Asia Pacific / David , Hong Kong / Hong Kong
Client: Texwood Ltd Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Beyond the road
Agency: Saatchi & Saatchi / Sydney
Client: Lexus Australia Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
It's great getting old
Agency: Saatchi & Saatchi / Sydney
Client: Lion Nathan Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Quarantine box
Agency: Serviceplan Gruppe f?r innovative Kommunikation GmbH & Co. KG / M?nchen
Client: Verlagsgruppe L?bbe GmbH & Co. KG Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
